CEO of REM & Coil spoke as an expert on the topic of labor shortage among blue-collar workers in the program «Current Conversation» (Aktualny Razgovor)
08.12.2025
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<p>Attracting Young People</p>
<p>Novikov emphasized that a key factor for job attractiveness is salary level. However, he noted that many employers lure employees with exaggerated promises of high salaries, but in reality, working conditions are harsh, involving long overtime hours and low comfort level. It’s important to create comfortable work environments, including interesting tasks and opportunities for professional growth.</p>
<p>What makes a factory attractive to young people:</p>
<p>• Interesting tasks and diverse projects.</p>
<p>• Employee training and development.</p>
<p>• Creating a positive team environment and maintaining employee loyalty.</p>
<p>• Using non-material incentives such as honor boards and corporate events.</p>
<p>Modern Factory vs Soviet Enterprises</p>
<p>Modern factories differ significantly from large industrial giants of the Soviet era. The main differences include:</p>
<p>• Compactness: Modern enterprises are much smaller and more efficiently managed.</p>
<p>• Individuality: Ability to provide individualized approaches to each employee.</p>
<p>• Mobility: Quick adaptation to changes in the market and customer needs.</p>
<p>• Productivity: Focus on producing quality products required by the market.</p>
<p>Working with Young Specialists ("Zoomers")</p>
<p>According to Novikov, today's young specialists lack the sense of responsibility characteristic of previous generations. However, there are talented and promising individuals who can be identified and attracted to work. The primary challenge lies in selecting candidates and verifying their readiness for responsible work.</p>
<p>Enhancing Prestige of Blue-Collar Professions</p>
<p>The plant actively works on enhancing the prestige of blue-collar professions by fostering pride among employees for their work. Regular meetings with staff, expressing gratitude, and emphasizing the importance of their contributions help to shape a positive image of these professions.</p>
<p>The discussion highlighted the importance of adapting modern businesses to new labor market conditions, investing in personnel training, and cultivating a positive attitude towards blue-collar jobs.
</p>
</div>
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<div class="single-new-new__columns2">
<p>Attracting Young People</p>
<p>Novikov emphasized that a key factor for job attractiveness is salary level. However, he noted that many employers lure employees with exaggerated promises of high salaries, but in reality, working conditions are harsh, involving long overtime hours and low comfort level. It’s important to create comfortable work environments, including interesting tasks and opportunities for professional growth.</p>
<p>What makes a factory attractive to young people:</p>
<p>• Interesting tasks and diverse projects.</p>
<p>• Employee training and development.</p>
<p>• Creating a positive team environment and maintaining employee loyalty.</p>
<p>• Using non-material incentives such as honor boards and corporate events.</p>
<p>Modern Factory vs Soviet Enterprises</p>
<p>Modern factories differ significantly from large industrial giants of the Soviet era. The main differences include:</p>
<p>• Compactness: Modern enterprises are much smaller and more efficiently managed.</p>
<p>• Individuality: Ability to provide individualized approaches to each employee.</p>
<p>• Mobility: Quick adaptation to changes in the market and customer needs.</p>
<p>• Productivity: Focus on producing quality products required by the market.</p>
<p>Working with Young Specialists ("Zoomers")</p>
<p>According to Novikov, today's young specialists lack the sense of responsibility characteristic of previous generations. However, there are talented and promising individuals who can be identified and attracted to work. The primary challenge lies in selecting candidates and verifying their readiness for responsible work.</p>
<p>Enhancing Prestige of Blue-Collar Professions</p>
<p>The plant actively works on enhancing the prestige of blue-collar professions by fostering pride among employees for their work. Regular meetings with staff, expressing gratitude, and emphasizing the importance of their contributions help to shape a positive image of these professions.</p>
<p>The discussion highlighted the importance of adapting modern businesses to new labor market conditions, investing in personnel training, and cultivating a positive attitude towards blue-collar jobs.
</p>
</div>
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Fancybox.bind("[data-fancybox]", {});
</script>